Your Community Council recently received information from East Lothian Council over the new Trusted Trader scheme.
Similar to other kite-mark type services, the idea is that businesses displaying the new logo can give consumers a level of reassurance about the service they will receive.
The service was initially promoted to businesses back on March this year, with the aim of helping east Lothian based companies to market themselves and be distinguished from rogue traders.
The East Lothian Trusted Trader scheme is run by East Lothian Council and Trading Standards. Member companies are listed on a Trusted Trader website which allows customers to leave reviews – good and bad – of the company and their experiences. This means members of the public searching for a trader can find recommendations of businesses that are reliable and trustworthy with experience in their field.
Businesses signing-up to the scheme all agree to trade fairly and sign-up to a Code of Practice. The Code covers complaint resolution processes, transparent procedures for quoting for and carrying out work, and staff training. In return, companies can use Trusted Trader logos and materials in their own marketing, benefit from all year-round promotion at events, through the directory and on the Trusted Trader website.
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