Is better to launch a website with a coming soon message or to delay until you have a decent amount of content to show?

Deciding whether to launch a website with a “coming soon” message or to wait until you have more content to show depends on a few key factors:

  1. Purpose of the Website: If your site is meant to generate interest or start building a community around a product, brand, or event, launching with a “coming soon” page can be beneficial. It allows you to start gathering email addresses or social media followers, keeping potential users engaged with updates as you develop the site.
  2. User Expectations: Consider what your target audience expects and how they might react to a “coming soon” page versus a full site. If your audience values immediate access to comprehensive information or services, waiting might be better.
  3. SEO Implications: A “coming soon” page with good SEO practices can start ranking in search engines, which can be beneficial if you include keywords, meta descriptions, and other SEO elements. However, a page with limited content might not rank as well as a more complete site.
  4. Marketing and Buzz: A “coming soon” page can be an excellent marketing tool. It can create anticipation and buzz, especially if you use it to tease information about what’s coming. This strategy can be particularly effective if you have a clear timeline and keep updating the page with new information.
  5. Resource Availability: If resources are limited, starting with a “coming soon” page allows you to establish a web presence and refine your full website in the background. This approach can be less stressful than rushing to launch a complete site.
  6. Feedback Opportunities: Early exposure through a “coming soon” page can provide valuable feedback from early visitors or potential customers, helping you tweak the final content and design based on real user interactions.

Ultimately, the decision should align with your strategic goals, resource availability, and how critical it is to make a strong first impression with comprehensive content. If you can create a compelling and engaging “coming soon” page, and have a plan for maintaining interest and building momentum towards the full launch, it can be a very effective strategy.

This content was generated with the assistance of ChatGPT, an AI language model developed by OpenAI

By @ourlocality

Publishing Locally in East Lothian since 2010