Here is a very basic summary in one single picture:
- Never forget the title – make it catchy and clear and understandable out of the context of your website
- Describe the event in detail
- Add the date and times – start and end. The location pin is not obligatory. But multiple events can be added as child events.
- Always nice to add a “featured” image.
- If you are not ready to publish, don’t worry the system saves the draft at intervals.
- Optionally, add an excerpt as this will display text if you are using the shortcode to display a list.
We all know the famous quote attributed to Harold Macmillan, as to what he feared most in politics:
Events dear boy, events
No prizes for guessing which John this is and which event brought Harry and John together.
A fine old garden, open to the 1st March to 1st November 2019.
On an ordinary day, we might use the “post” feature of WordPress to create a story or update. But did you know many templates / themes support multiple page templates?
This is the “single post page”, so the excerpt is not shown.
Is it OK to have different text for the main description and the excerpt? Yes, so long as it doesn’t confuse the reader or designed to trick the search engine.