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Event: Google+ for SMEs @ East Lothian Coffee Morning

Do you run a business in East Lothian? Each month the East Lothian Coffee Morning runs a session focusing on how to effectively use web technologies to promote your business. This month it’s looking at Google+.

Businesses can set up their own Google+ pages though they look and behave very differently to Facebook.
Businesses can set up their own Google+ pages though they look and behave very differently to Facebook.
The East Lothian Coffee Morning (ELCM) is a free and informal networking group that was originally set up to help local companies understand how they can get more business by using the Internet. It’s a mix of networking with other business people, presentations, workshops and case studies.

Google+ is Google’s competition to Facebook and Twitter and it has been steadily gaining ground. It has over 500 million members and is growing but what exactly is it and how important is it to small businesses in East Lothian? This month ELCM is taking a look at what exactly Google+ is, what the main features are and how we can use it to help promote our business online.

This month it takes place at The Golf Inn, Main Street, Gullane. As always, there will be informal networking over tea and coffee (for purchase) between 8am and 9am with the presentation beginning at 9am.

The event is free to attend though to avoid disappointment you should register if you intend to go.

USEFUL RESOURCES

East Lothian Coffee Mornings (eBusiness Group)
ELCM on Facebook
Event details on Eventbrite

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Events

Event: Facebook for SMEs @ East Lothian Coffee Morning

Fantoosh Face Art is a great local example of small business using Facebook to keep in touch with customersDo you run a business in East Lothian? Each month the East Lothian Coffee Morning runs a session focusing on how to effectively use web technologies to promote your business. This month it’s Facebook under the microscope.

The East Lothian Coffee Morning is a free and informal networking group that was originally set up to help local companies understand how they can get more business by using the Internet. It’s a mix of networking with other business people, presentations, workshops and case studies.

This month, whether you love it or hate it, Facebook is still here despite a plunging stock market price. Depending on your viewpoint it can be a great addition to your business’s marketing mix or a drain on your time and resources. So come along and find out how to make the best use of Facebook pages for a small business.

Being held in Ducks at Kilspindie in Aberlady on the 21st of September, informal networking takes place between 8 and 9am, with the presentation starting from 9am until 10am. Everyone is welcome to attend and there’s no charge for coming along… just pay for your own refreshments.

USEFUL RESOURCES

East Lothian Coffee Mornings (eBusiness Group)
Event details on Facebook
Event details on LinkedIn

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News

New Trusted Trader scheme backed by East Lothian Council

East Lothian Trusted Trader - click to view the companies that have signed up.Your Community Council recently received information from East Lothian Council over the new Trusted Trader scheme.

Similar to other kite-mark type services, the idea is that businesses displaying the new logo can give consumers a level of reassurance about the service they will receive.

The service was initially promoted to businesses back on March this year, with the aim of helping east Lothian based companies to market themselves and be distinguished from rogue traders.

The East Lothian Trusted Trader scheme is run by East Lothian Council and Trading Standards. Member companies are listed on a Trusted Trader website which allows customers to leave reviews – good and bad – of the company and their experiences. This means members of the public searching for a trader can find recommendations of businesses that are reliable and trustworthy with experience in their field.

Businesses signing-up to the scheme all agree to trade fairly and sign-up to a Code of Practice. The Code covers complaint resolution processes, transparent procedures for quoting for and carrying out work, and staff training. In return, companies can use Trusted Trader logos and materials in their own marketing, benefit from all year-round promotion at events, through the directory and on the Trusted Trader website.