{"id":321,"date":"2013-06-29T09:51:09","date_gmt":"2013-06-29T08:51:09","guid":{"rendered":"http:\/\/totallylocallydunbar.co.uk\/?p=321"},"modified":"2020-05-01T16:09:49","modified_gmt":"2020-05-01T15:09:49","slug":"who-wants-to-go-totally-locally","status":"publish","type":"post","link":"https:\/\/ourlocality.org\/totallylocally\/?p=321","title":{"rendered":"Who wants to go Totally Locally?"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"https:\/\/ourlocality.org\/totallylocally\/files\/2013\/06\/discover-your-community.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-323 size-full\" src=\"https:\/\/ourlocality.org\/totallylocally\/files\/2013\/06\/discover-your-community.png\" alt=\"\" width=\"696\" height=\"128\" srcset=\"https:\/\/ourlocality.org\/totallylocally\/files\/2013\/06\/discover-your-community.png 696w, https:\/\/ourlocality.org\/totallylocally\/files\/2013\/06\/discover-your-community-300x55.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">In between arranging meetings and some other mundane stuff, yesterday I ended up &#8220;localising&#8221; <del>some<\/del>\u00a0most of the Totally Locally campaign marketing materials specifically for Dunbar and District.<\/p>\n<p>They are now available for review or to print off: <a title=\"Traders Resources\" href=\"https:\/\/ourlocality.org\/totallylocally\/traders-resources\/\">Traders Resources<\/a>.<\/p>\n<p>The feedback I&#8217;ve received boils down to this: how can we increase footfall?<\/p>\n<p>I think the answer to that is partly in designing a campaign using the low cost marketing tool kit like Totally Locally (we save 6 months of design time and thousands of \u00a3\u00a3) and partly in improving the quality of the High Street offer.<\/p>\n<p>Rather than focus on what others should do, the campaign focuses on what we can do\u00a0and to think small.<\/p>\n<p><!--more-->Whilst informally this initiative has been warmly received by all those I have spoken to and would cost very little, we&#8217;ve still to firm up a group of shop owners and businesses who would like to give it a go and help orchestrate it and create a bit of a buzz.<\/p>\n<p>We are looking for between four to six High Street traders to kick it off, plus any other local businesses that qualify as &#8220;independents&#8221;.<\/p>\n<p>Sign up, you know it makes sense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In between arranging meetings and some other mundane stuff, yesterday I ended up &#8220;localising&#8221; some\u00a0most of the Totally Locally campaign marketing materials specifically for Dunbar and District. They are now available for review or to print off: Traders Resources. The feedback I&#8217;ve received boils down to this: how can we increase footfall? I think the&hellip;<\/p>\n","protected":false},"author":255,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","hentry","category-news","tw-post-no-content","tw-meta-no-icon"],"_links":{"self":[{"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=\/wp\/v2\/users\/255"}],"replies":[{"embeddable":true,"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=321"}],"version-history":[{"count":3,"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=\/wp\/v2\/posts\/321\/revisions"}],"predecessor-version":[{"id":558,"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=\/wp\/v2\/posts\/321\/revisions\/558"}],"wp:attachment":[{"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ourlocality.org\/totallylocally\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}