{"id":911,"date":"2025-03-13T15:05:18","date_gmt":"2025-03-13T15:05:18","guid":{"rendered":"https:\/\/ourlocality.org\/starters\/?p=911"},"modified":"2025-06-30T09:09:09","modified_gmt":"2025-06-30T08:09:09","slug":"typography-matters","status":"publish","type":"post","link":"https:\/\/ourlocality.org\/starters\/2025\/03\/typography-matters\/","title":{"rendered":"Typography Matters!"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The Art of Readable, Impactful Design<\/h3>\n\n\n\n<p>Typography is more than just choosing a pretty font\u2014it\u2019s a fundamental part of how your message is received. The right typography enhances readability, creates hierarchy, and sets the tone for your brand. Poor typography, on the other hand, can make your content feel unprofessional and difficult to engage with.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Guidelines for Great Web Typography<\/strong><\/h4>\n\n\n\n<p>\u2705 <strong>Limit Your Fonts<\/strong> \u2013 Stick to 2\u20133 complementary fonts: one for headings, one for body text, and an optional accent font.<\/p>\n\n\n\n<p>\u2705 <strong>Prioritize Readability<\/strong> \u2013 Use clean, legible fonts. Sans-serif works well for digital screens, while serif fonts can add a touch of elegance.<\/p>\n\n\n\n<p>\u2705 <strong>Establish a Clear Hierarchy<\/strong> \u2013 Use font size, weight, and spacing to guide the reader\u2019s eye. Headings should be distinct from body text.<\/p>\n\n\n\n<p>\u2705 <strong>Keep Line Lengths Comfortable<\/strong> \u2013 Aim for 50\u201375 characters per line to reduce strain and improve readability.<\/p>\n\n\n\n<p>\u2705 <strong>Use Sufficient Line Spacing<\/strong> \u2013 Set line height to at least 1.4\u20131.6 times the font size for a balanced, airy feel.<\/p>\n\n\n\n<p>\u2705 <strong>Ensure Strong Contrast<\/strong> \u2013 Dark text on a light background (or vice versa) improves readability. Avoid low-contrast color schemes.<\/p>\n\n\n\n<p>\u2705 <strong>Be Mindful of Alignment<\/strong> \u2013 Left-aligned text is easiest to read for most languages. Centered text should be used sparingly, and avoid justified text on the web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Typography No-Nos<\/strong><\/h4>\n\n\n\n<p>\u274c <strong>Too Many Fonts<\/strong> \u2013 A mix of five different fonts? Chaos. Stick to a disciplined set.<\/p>\n\n\n\n<p>\u274c <strong>Tiny or Overly Large Text<\/strong> \u2013 Small fonts strain the eyes, and massive fonts can overwhelm. Keep body text at a minimum of 16px.<\/p>\n\n\n\n<p>\u274c <strong>All Caps for Long Text<\/strong> \u2013 Good for emphasis, terrible for readability.<\/p>\n\n\n\n<p>\u274c <strong>Overuse of Fancy Fonts<\/strong> \u2013 Decorative or script fonts should be used sparingly, never for body text.<\/p>\n\n\n\n<p>\u274c <strong>Bad Color Choices<\/strong> \u2013 Yellow on white? Red on blue? If it\u2019s hard to read, rethink your palette.<\/p>\n\n\n\n<p>\u274c <strong>Ignoring Accessibility<\/strong> \u2013 Contrast, spacing, and font choices should be inclusive for all users, including those with visual impairments.<\/p>\n\n\n\n<p>Great typography doesn\u2019t shout\u2014it subtly enhances the user\u2019s experience. Keep it simple, readable, and intentional, and your website will thank you for it. \ud83c\udfa8\u2728<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/ourlocality.org\/starters\/files\/2025\/03\/DALL\u00b7E-2025-03-13-15.11.36-A-high-resolution-graphic-illustrating-bad-typography.-The-phrase-Typography-Matters-should-be-displayed-in-an-unreadable-way-using-multiple-mismat-1024x585.webp\" alt=\"\" class=\"wp-image-915\" srcset=\"https:\/\/ourlocality.org\/starters\/files\/2025\/03\/DALL\u00b7E-2025-03-13-15.11.36-A-high-resolution-graphic-illustrating-bad-typography.-The-phrase-Typography-Matters-should-be-displayed-in-an-unreadable-way-using-multiple-mismat-1024x585.webp 1024w, https:\/\/ourlocality.org\/starters\/files\/2025\/03\/DALL\u00b7E-2025-03-13-15.11.36-A-high-resolution-graphic-illustrating-bad-typography.-The-phrase-Typography-Matters-should-be-displayed-in-an-unreadable-way-using-multiple-mismat-300x171.webp 300w, https:\/\/ourlocality.org\/starters\/files\/2025\/03\/DALL\u00b7E-2025-03-13-15.11.36-A-high-resolution-graphic-illustrating-bad-typography.-The-phrase-Typography-Matters-should-be-displayed-in-an-unreadable-way-using-multiple-mismat-768x439.webp 768w, https:\/\/ourlocality.org\/starters\/files\/2025\/03\/DALL\u00b7E-2025-03-13-15.11.36-A-high-resolution-graphic-illustrating-bad-typography.-The-phrase-Typography-Matters-should-be-displayed-in-an-unreadable-way-using-multiple-mismat-1536x878.webp 1536w, https:\/\/ourlocality.org\/starters\/files\/2025\/03\/DALL\u00b7E-2025-03-13-15.11.36-A-high-resolution-graphic-illustrating-bad-typography.-The-phrase-Typography-Matters-should-be-displayed-in-an-unreadable-way-using-multiple-mismat-1568x896.webp 1568w, https:\/\/ourlocality.org\/starters\/files\/2025\/03\/DALL\u00b7E-2025-03-13-15.11.36-A-high-resolution-graphic-illustrating-bad-typography.-The-phrase-Typography-Matters-should-be-displayed-in-an-unreadable-way-using-multiple-mismat.webp 1792w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Art of Readable, Impactful Design Typography is more than just choosing a pretty font\u2014it\u2019s a fundamental part of how your message is received. The right typography enhances readability, creates hierarchy, and sets the tone for your brand. Poor typography, on the other hand, can make your content feel unprofessional and difficult to engage with.&hellip; <a class=\"more-link\" href=\"https:\/\/ourlocality.org\/starters\/2025\/03\/typography-matters\/\">Continue reading <span class=\"screen-reader-text\">Typography Matters!<\/span><\/a><\/p>\n","protected":false},"author":543,"featured_media":913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-first-things-first","entry"],"_links":{"self":[{"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/posts\/911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/users\/543"}],"replies":[{"embeddable":true,"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/comments?post=911"}],"version-history":[{"count":2,"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/posts\/911\/revisions"}],"predecessor-version":[{"id":916,"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/posts\/911\/revisions\/916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/media\/913"}],"wp:attachment":[{"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/media?parent=911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/categories?post=911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ourlocality.org\/starters\/wp-json\/wp\/v2\/tags?post=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}